Search is no longer just about typing keywords into Google. Gone are the days when people used to place a keyword to search for things. These days’ people are asking questions, expecting answers and turning to AI for recommendations. To sustain in the competitive environment digital marketers need to understand all three concepts together to stay visible across search engines, answer engines and AI-powered platforms. What is SEO? SEO (Search Engine Optimization) is the process of improving a website so it can appear more prominently in traditional search results. It involves: Keyword research ON-Page Technical Read More …