YouTube is an amazing source of entertainment, creative content, and informative video sharing which is gradually becoming a crucial tool for branding. These days’ marketers and entrepreneurs never fail to add YouTube marketing in their marketing strategy to compete with their rivals through brand-related videos such as product details, testimonials, hilarious videos, informative content, interviews etc. as per niche. Marketers, bloggers, YouTubers etc. earn huge on this channel by staying in touch across the globe and sharing their skills. This is one of the leading platforms which have a giant traffic and viewers all across the world. The channels is been accessed in 76 diverse languages including 95% of world’s population. Thus YouTube is ranked the second largest search engine after Google.
YouTube has transformed its monetization policies in which the YouTubers have to work harder to qualify certain parameters. In the year 2017, YouTube announced key changes in the policy that they won’t show ads on videos of the YouTube channels if videos from channel have less than 10K views. After these changes any new YouTubers who wants to enroll in YouTube Partner Program required 10,000 views to begin with ads and earn the profits. This transformation has made the task bit challenging for beginners and newbies to reach monetization, but it fortified more uniqueness and creative content. The policy has raised the bars to the certain level to check who follows the firm’s guidelines.
In the year 2018, YouTube confirmed its new parameters for the YouTube Partner Program with the transformation that came into existence from 20th Feb 2018. As per the rules, a channel must have at least 1k subscribers, 4K hours of watch time in a one year to be qualified for YouTube Monetization program. Once the basic requirements are fulfilled, YouTube will monitor the channel to ensure that it does not hold any prohibited or spam content. After analyzes is been done the YouTube team will qualify the channel to run ads. Now the YouTubers are more concern about the brand safety.
Due to this change, many video creators and promoters are struggling to launch their presence on YouTube. But with the appropriate planning and understanding, one can lead preferred number of views and prospective followers. Well the task is quite challenging but with the precise digital marketing techniques any video can get listed on top of Google and drive more visitors.
How to sustain YouTube’s new rule?
To sustain the YouTube new policies, marketers have fulfilled all the basic criteria of the rules. They have to ensure 1K subscribers, 4K hours of watch time with consistently uploading creative content. It inspires video creators to come up with new ideas and upload the video with outstanding content.
These changes have warned the people who misuse the platform by promoting prohibited content on YouTube thus degrading the valuable videos. This also ensures lifelong credible subscribers.
Original Quality and Creative Content: YouTube is all about the content and videos. Videos generally grab limelight through content and visuals. Adding YouTube channel to the website with the quality, informative and creative videos will catch the millions of eyeball all across the world. People would love to visit the websites again and again to check the new and consisting videos. For this you need a creative team who can strategies the entire concept and gradually update the videos on YouTube Channels. Make it user friendly and approachable. This will drive traffic, wider connectivity and more revenues.