In this phase of internet, Companies are in consistent need of promoting their products and services online to grow their sales and pay per click facilitate to grab this opportunity. It is the method of handling online marketing activities of the companies by the PPC manager to supervise the marketing campaign on search networks and other channels. Thus To become a PPC manager you need to possess the excellent analytic knowledge and must be able to handle the marketing campaign with ease.
Who is PPC Manager?
A PPC manager is responsible for the clients Google Adwords campaign. They improve, implement ideas and suggest the appropriate keyword for the client’s site. If you get the opportunity to work in multinational companies then work is been assigned to individual Adwords manager for each clients. They are responsible for planning and managing the marketing campaign of the particular clients. And it is the vice-versa in small firms. There are lots of opportunities for landing a PPC account manager job in a marketing company.
Role of a PPC Manager
A PPC manager is an important player in the company who supervises and accomplishes the campaign of the clients. Individual is directly accountable for the advertisement campaign in the firm. It is crucial for the Adwords expert to co-ordinate with the team and must keep the eye on each aspects of the campaigns. He should keep all the information at his fingertips such as:
Beginning the day quick – The role of the manager start with the normal routine work. He has to keep an eye on each and every aspects of his campaign regularly. When manager get the idea of what is happening in the account he will start planning the future course of actions.
Regular monitoring the keywords – Keywords plays a vital role in PPC campaign because clients are paying thousands of dollars towards that keywords. Thus it is important to select the appropriate keywords and optimize the campaign that can gain benefits.
Ruling out the irrelevant Google Display Sites – Regular analysis of the site can help manager to understand the concept and then play the safe games. They get the fair idea which ads can generate better revenue towards the PPC campaign.
Reviewing the budget – Keeping the budget of the ad campaign in mind the manager has to convince the clients that the campaign is acceptable on its mode to the monthly target. If required then they can revise the budget.
Finding and tracking new leads – When they review the reports on a regular basis they can find new leads which can generate more revenue. With the help of team they can accomplish the task and get the lead converted.
Knowing the performance at a glance – Performance can be monitored within a minute if you have years of experience in the search engine marketing domain. The PPC manager can monitor the campaign at a glance by checking the Adwords dashboard>Campaigns>Dimensions tab to observe the time frame of the Adwords campaign performance. It is a best technique to spot any inconsistencies in the campaign or identify any changes made from the client’s side on their website.
Tracking the Ad placement – Chasing the ad placement is key for the marketing experts to understand whether the ads are running efficiently as per the team expectations or not. If it finds it difficult then he can revise the ads to its favorable positions.
Pausing the ads – Regular monitoring can help the manager to keep the record of keyword performance. If the keywords are not performing well they can remove it from Adwords Dashboards and replace the word that get quick response.
Following the other PPC performers – Everyone has competitors in the market and all sorts of businesses needs to stand top on the ladder. The job becomes more challenging for the manager to compete with their competitors and stand apart from the crowd in the market. By following the competitors you get the idea where you stand and how better you can improve yourself. Thus it is important to do the competitors analysis and check your site performance with the help of Google Analytic tool.
A glance at AdWords Alerts – Being a manager the responsibilities are always on shoulders thus it is important to take a glance at Adwords alerts while running a campaigns. Sometimes these alerts have beneficial bits of info or prospective keyword to fortify the PPC campaign.
Maintaining proper coordination with the client – Proper communication and in-depth understanding of the client’s needs is significant in Google Adwords.
What are the key skills required to become a PPC manager?
Every PPC manager needs the following skills to organize the tasks, team and the client proficiently:
- Search Alternate options
- Strong communications skills
- Quick decision making
- Extremely Structured
- Desire to learn
- Should be expert in the field
- Willingness to standup for the precise course of actions
The world of online marketing is nurturing and so are the necessities of the businesses. Therefore PPC manager should possess the ability to calculate the risks and the rewards in the field.