Google Announces Two Major Changes to Image Search

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Google formally declared two key changes to how image search works. The statement was made on Twitter by Danny Sullivan’s on 15th Feb 2018.  They have come up with the changes on Google images to assist users and valuable websites. The view image button will be removed from the image search and visit button will remains as it is. This will helps peoples to view images in the context of the webpages on which they are on.

  1. The first change is to remove Google’s “view image” button.
  2. The second change is to remove the “search by image” button.

The declaration was made on Twitter by Danny Sullivan’s by saying that.

“Today we’re launching some changes on Google Images to help connect users and useful websites. This will include removing the View Image button. The Visit button remains, so users can see images in the context of the webpages”.

This news influence online marketers in a positively manner and it was greeted on Twitter with praise but Google search audiences have reacted negatively in this announcement.  

Google forced to diminish the view image button

There are number of marketers who were against view image button because they felt that Google’s view image button help others people to grab their images. Google might have been enforced to diminish the view image button as reimbursement of a legal objection taken by stock photography company – Getty Images.

In one of the press release Getty Images declared a “collaboration” with Google in which Google is authorizing images from Getty Images.

The declaration was made on Twitter

“This agreement between Getty Images and Google sets the stage for a very productive, collaborative relationship between our companies,” said Dawn Airey, CEO, Getty Images. “We will license our market leading content to Google, working closely with them to improve attribution of our contributors’ work and thereby growing the ecosystem.”

Google official sentence on Twitter recognizes that the changes were enforced on Google due to reimbursement, which could describe why Google decided to declare this announcement easily on Twitter instead of any blog post.

Here is the official tweet:

For those asking, yes, these changes came about in part due to our settlement with Getty Images this week. They are designed to strike a balance between serving user needs and publisher concerns, both stakeholders we value”.

Google Image Search Accused Of Increasing Plagiarism  

Getty Images has filed a complaint in April 2016 against Google with the European Commission, claiming that Google’s image search was assisting the theft and plagiarism of copyrighted content.  The stock company complaint emphases mainly on changes made in 2013 to Google Images, the image search work on Google, which has not only influenced Getty Images’ image licensing business but content writers all over the world.

These transformation have permit Google to boost its role as the internet’s leading search engine, sustaining control over site traffic, engagement data and advertising spend. This has also endorsed plagiarism, resulting in extensive copyright violation, turning viewers into unintended plagiarizes.

Marketers are reacting positively on the removal of view image button.

Will this Move Benefit Web Publishers?

Well at this time it is undefined how this will influence web publishers. But it is expected that the elimination of the view image button protect photographers and drive traffic to websites. There are number of authentic and legal uses for copyrighted images. This would definitely have a positive influence on marketers, especially stock photography businesses that depend on the acquisition of copyrighted images.

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