Digital Marketing Course

DMCP DIGITAL MARKETING BANNER

Certification 

Training For :


DIGITAL MARKETING CERTIFICATE PROGRAM

DMCP is Most Advanced Digital Marketing Course available in country covering 18 modules like Seo, Social media, Email Marketing, PPC, Mobile Marketing, Online Advertising, E commerce Marketing etc.

You can work for any digital marketing agencies, internet marketing teams of business setups , start your own website and run business , work as a freelancer or be a part of the web marketing outsourcing industry.

PROIDEATORS recruitment team would be responsible for ensuring that everyone who undergoes our training program gets sufficient job interview opportunities. You get to learn all of it from IIT / IIM alumni and various other industry experts..

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Digital Marketing Course Components 

Web Introduction

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Digital Marketing Overview

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Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation

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Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class

Google Adwords

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Account creation, Billing methods and understanding the adwords structure

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Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel

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Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format

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Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters

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Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques

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Performance monitoring and Campaign tracking,impression shares, shared library and reports

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Google Adwords Certification Assistance

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Merchant center creation,Data feed creation,Merchant center Adwords linking,Shopping ad creation.

SEO- On Page

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Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development

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Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text

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Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.

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Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting

SEO Off Page

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Understanding links, anchors, follow nofollow

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Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing

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Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,

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Article submissions, PR submissions, Guest Blogging, Commenting

Social Media

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Facebook- opengraph,Page creation, content strategy, hashtags, facebook applications, paid advertisements, analytics

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Twitter- Page creation hashtags, discover, cards, strategies to add followers

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Youtube- Channel creation, video promotion, increase viewership

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Linkedin- Content strategies, paid promotion

Email-Marketing

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Understanding how mail servers work

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Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam

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Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.

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Inbound marketing concepts using mail services, customer bucket creation and content customisation

Ad Servers-Display

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Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers

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Ad server basics and installation. We train you on Openx

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Implementing display banner, understanding and implementing banner ad codes

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Learning setting like geotargeting, frequency capping, pixel tracking, conversions

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Identifying right publishers using tools : Alexa. Understanding how third party cookies work

Google Analytics

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Identifying right publishers using tools : Alexa. Understanding how third party cookies work

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Goal settings, creating channels, dimensions and metrics

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Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions

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Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Mobile Marketing

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Mobile app promotions, Techniques to improve downloads and usage.

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Understanding the world of missed calls

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SMS marketing Campaigns

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ASO(App store optimisation)

Social Media Analytics

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Social Media Metrics

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Sentiment Analysis

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Competitor Tracking

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Hootsuite

Video Ads

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Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking

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Linking to adwords Account

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Promoting video ads on youtube, Formats,Cost ,targeting, Analytics

Duration

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The duration of the digital marketing program is 2-3 months depending on the batch you are a part of . Weekend batches typically take about three month and weekdays batches are about 2 months.

Eligibility

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Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.

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Stuck in door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.

Advantages Of Digital Marketing Course From PROIDEATORS

Assistance in Google Adwords certification.

Every digital marketing batch gets to create a real time live campaign on Google Adwords. This ensures the learning and implementation are perfect.

Access to live adwords data so as to understand key metrics like SIS, Segement Data, Automation rules, Conversion data

Learn it from Google Partners.

While sending emailer through bulk mailing platforms is no great shakes, however email automation , driving sales through inbound marketing is the need of hour.

Allows you to create live facebook, Twitter ads campaign.

Unlike other institute where trainers have just worked as agencies and have no clue on revenue side , At PROIDEATORS our digital marketing trainers having worked for real business have sufficient exposure to revenue side and hence carry the most unique exposure of what the industry expects.

The most exhaustive digital marketing content , with an exposure to real implementation and learning. All our students have an access to real google analytics data, real Adwords, search console

Why You Should Learn Integrated Digital Marketing Course @ PROIDEATORS

Digital Marketing has changed the entire dynamics of marketing and has given the new dimensions to traditional marketing methods. It is now the backbone of marketing and plays a pivotal role in promoting business products and services through miscellaneous electronic devices.  As the digital marketing landscape continues to nurture at a swift pace, promoters have to face new challenges and prospects in this digital era. Digital marketing certificate program is one of the most unconventional courses available in country comprising of 18 modules like SEO, Social Media, Email Marketing, PPC, Mobile Marketing, Online Advertising, E-Commerce Marketing etc.

The scope of studying integrated digital marketing helps you to work in any of the digital marketing agencies, internet marketing teams of business setups, can start your own business, create your own websites, work as a freelancer or be a part of web marketing outsourcing industry. This not only boosts your skills but also enhances marketing strategies for the competition, get the best out of Adwords for the business partner and help them to prepare for the Google Adwords Certification exams.

Why Do People Learn Digital Marketing?

Sales & Online Marketing Professionals: Generating unique marketing campaigns without Digital is no more an option. Sales and Online marketing professionals need to come up with the exceptional strategies to compete with their competitors and make their footprints in the market. They need to develop thorough understanding of this medium to craft workable tactics.

Entrepreneurs: Internet marketing offers outstanding flexibility to the startup and established businesses. With the help of the advance digital marketing diploma you can make your presence online and can easily target your audiences with ease. With little attention and efforts entrepreneurs can convert their audiences into customers. They can run their businesses successfully with just a few steps.

Digital Marketers: Digital Marketing is an ever developing arena. It is very essential for marketers to keep updated with the current and upcoming trends in marketing and if you fail to do so then you will be obsolete in a field. Therefore it is continuous practice of learning and updating yourself to stay in the marketing profile.

Students: Whether you are a MBA, Fresh Graduates, BBA, or aspiring drop-outs can peruse this Google Certification and make their career in digital marketing domain. No matter which area you end up pursuing, be it HR, Finance, Marketing, Sales or creating your own business venture, you cannot stand without an profound knowledge of digital media. 

PROIDEATORS delivers the premium Digital marketing course in Mumbai, Navi Mumbai, and Thane. We have team of industry professionals as our faculty for our Digital Marketing Institute who offers their best services with advance curriculum, live projects, and case studies in each of its session. You can browse through the subjects that have been covered in the modules of our Digital marketing syllabus. The recruitment team would be responsible for ensuring that everyone who undertakes our training programs gets sufficient job interview opportunities.

For Digital Marketing Certification Course you go no further than us! For us we don’t speak but our work does! Join Institute of Digital marketing in Thane, Mumbai & Navi Mumbai

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Digital Marketing Training FAQs.

Will I Be Able To Successfully Manage Online Marketing For Any Organisation ?

The digital marketing course has been designed keeping in mind the growing need of digital marketers by organisations. The USP of the digital marketing training program at PROIDEATORS is the extended focus on strategy training. While online marketing tools like SEO, SEM, Social Media, Mobile marketing are relatively easier to understand, what becomes more critical is the use of strategy while using these platforms.

What Kind Of Exposure In Strategy Will I Learn At PROIDEATORS Digital Marketing Course ?

The biggest mistake a host of digital marketers do today is to try every possible online tool without much thought on Goal, customer, existing process, brand, sales cycle, etc and hence fail to deliver. The digital marketing course at PROIDEATORS lays an extra emphasis on getting your approach right so as to be a true marketing professional rather than being just one amongst the many so called digital marketers.

What Skills Do I Need To Posses To Learn Digital Marketing Perfectly And Shine As A Digital Marketer?

You should have a passion for marketing wherein words like brand, customer retention and behaviour, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of this digital marketing course you should have a decent command over language,penchant for latest in trends and quick learner.

How Will I Get Certifications?

PROIDEATORS will prepare you for all certifications during our training you have to appear for respective tests and clear them to get certified after completion of each module

Is this a Theory or a Practical Course?

Our course is a perfect blend of lectures, practical classrooms exercises, handouts & assignments.In fact every activity including your attendance holds a weight-age in this program. It’s not a pay-to-get-certificate program but a well thought of hands-on training program.

What if I Miss a Session?

We allow you to take live backups in any of our parallel running or following batches. Moreover our 24*7 LMS ensures that you have access to all content even if you miss a class.

What Are The Chances Of Job Placement Post The Digital Marketing Course At PROIDEATORS?

One sector which has been recruiting at a decent pace has been the digital media industry and with the riding wave every successful student at PROIDEATORS will have 100% opprotunity to get into jobs. Mumbai has already seen a growing demand of digital marketers and a host of our clients are from Mumbai. PROIDEATORS Placements

Do We Get To Work On Live Projects?

While being a part of the digital marketing course at PROIDEATORS you get to work o live projects as well. Since PROIDEATORS has a media arm by the name of ” Light Media” wherein the clients allow us to use our trainee students on projects and hence you get to work on live projects while learning. Since you work under the able guidance of IIT / IIM alumnis your approach and practise is caliberated to the fit the industry demand.

Why PROIDEATORS Digital Marketing Institute?

PROIDEATORS boasts of running one of the most comprehensive and detailed internet marketing course compared to all available digital marketing courses offered by other digital marketing institutes. Besides PROIDEATORS trainers are extremely qualified in terms of pedagogy and rich experience which reflects in every successful students from PROIDEATORS. The batch size which typically would comprise of 6-7 students allows our trainers to focus on individualy development and leraning for our students

Top 5 Queries

CAN YOU ASSIST ME THAT I WOULD GET A JOB ?

Yes, we do provide job assistant. We line-up interviews for our trainees who are looking for job.

WHAT TYPE OF DEGREE/DIPLOMA WILL YOU PROVIDE ME ?

We provide industry recognized certification in digital marketing recognized all over India in any industry.

CAN I PAY IN INSTALMENTS ?

 

Of course, you can pay in two easy instalments

WHAT IF I MISS CLASSES ?

 

Missed Class, not a problem at all. Yes, we do provide 12hrs free back-up classes.

WHAT IS THE AVERAGE STARTING PAY PACKAGE ?

The average package for complete digital marketing profile is 3.20 lpa.