Google Analytics Interview Questions & Answers Guide

The key factor that makes digital to stand out from the crowd of traditional style of marketing is “Measurement”.  It has power to analyze each marketing campaign and the ability to measure the return on investment. The strength for the achievement of digital marketing is web analytics and Google plays a crucial role in this aspect with ‘Google Analytics’. It assures the demand of Google Analytics experts in the industry. The scales of Analytics questions for interviews are intensifying day by day. Organizations search for talented, acknowledged candidate who can handle their day to day Read More …

Learn How To Use Snapchat in 5 Steps

Snapchat is one of the trendiest and popular mobile Apps which allow people to add captions, filters, sketches, to the pictures and videos generally known as Snaps. Craziest faces are seen these days as a profile pictures which astonish people and make them to smile – The reason is snapchat. It permits to check the snaps for a maximum of 10 seconds and then it gets vanished for all the time. It is quite different from image messaging and multimedia mobile applications. Such exclusive and attractive features have made Snapchat one of the hottest topics Read More …

How To Improve An Adwords Quality Score?

Trying to excel PPC then you need to acquire knowledge about an Adwords Quality Score. The quality score in Adwords plays a crucial role in defining the cost, efficiency and success of PPC campaigns. What is a Quality Score and how does it matters? Google possess rating on ads comprising the excellence and importance of both the keywords and ads. It is about how outstanding the ad is at fulfilling the customers’ needs which provides both significance and value. SEO specialists are quite familiar with these terms and the same principles apply to PPC ads. Read More …

Simplified Content Marketing Plan in 5 Easy Steps

Content Marketing Strategy

When marketing a business, one should understand that a decisive content marketing plan will facilitate to drive the preferred leads and monitor them constantly. It is said that, marketers have to be prepared with a quick plan to execute the story that fascinate the audiences within a minute.  The key to be success in content marketing is to be responsive with the planning and be dedicated on implementing the precise marketing messages.  In this approach marketers will surely hit the nail and tempt the consumers to like the brand. Let’s check the 5 Easy steps Read More …

PPC Tips for Success on a Limited Budget

Wondering how to lead the success of Pay Per Click Campaigns irrespective of the scope of budget? Then stop scratching the head and implement strategies more creatively that facilitate to achieve company goals within a limited budget.  The budget for a PPC campaign plays a crucial role in its performance but it still doesn’t assure successful results without an effective planning.  Generally people believe that higher the budget for your PPC campaign, the superior is an outcome.  Thus understand how to manage a PPC strategy in a way that multiplies the advantages of a budget, Read More …

Social Media Marketing Trends To Check It Out In 2018

Social Media fraternity experienced a lot of trending happening in the year 2017. The year 2018 is just around the corner and the social media fraternity is waiting for the new trends that can influence their social media strategy. Being one of the most powerful domains in digital, it is significant to keep informed with upcoming trends that will sway the social media strategy in the year 2018. Let’s have a glance at what social media marketing professionals have anticipated for the New Year 2018: Brands will focus on paid social media rather than organic: Read More …

How To Portray Yourself in Digital To Get More Job Offers?

Wondering how to be proficient in Digital marketing to grab more opportunities? Thinking from where to start the career and how to associate with the renowned companies to win the race? To win the game in the battle filed it is important to work on your personal development along with the key skills. Personal development is one of the crucial factor that always considered first when students are planning to accomplish something big in their career growth.  In digital marketing field, personal branding is one of the key elements to identify your proficiency at the Read More …

Google Officially Increases Dimension Of Snippets in Search Results

New Google Title Description tag length

Google is one of the largest search engine networks that provide reliable and precise information about the queries searched by the audiences.  It is a kind of data that is been displayed in search engine result pages. Google always come up with something new and innovative updates which serves the best to the users. Recently Google has stated that amendment is meant to deliver more expressive snippets revealed in search results. A snippet is the description of the page displayed below the URL in an organic search result to communicate to the search query. According Read More …

How to Rank Top By Optimizing Image Search

Search engine optimization is more than optimizing a written content. The increasing popularity of visual content online has given new prospects for marketers to nurture a website’s search traffic by optimizing images and videos. Optimizing images is an additional supplement for a websites to be found through image search. Outstanding logo or some stunning graphics can fascinate users towards your website just like crispy content. This is one of the crucial elements of SEO that need to be considered while making a strategy for an organic search. Here will guide you through each aspect you Read More …

How Keywords Plays Significant Role In Amplifying Website’s Traffic

Today in the world of digitalization, keywords plays a significant role in online marketing.  They are very crucial for every industry website as they help to reach prospective audiences and cultivate traffic to the business. What are Keywords? Keywords are the most prominent and key aspects of digital marketing. They act like driver for digital advertisers that connects the way to their audience or customers. In other words anything people type or search to get their requirement fulfill by search network acts as a keyword phrase, no matter what they are searching for. Importance of Read More …

What Are The Key Skills Required To Become A PPC Manager?

ppc campaign performance

In this phase of internet, Companies are in consistent need of promoting their products and services online to grow their sales and pay per click facilitate to grab this opportunity. It is the method of handling online marketing activities of the companies by the PPC manager to supervise the marketing campaign on search networks and other channels. Thus To become a PPC manager you need to possess the excellent analytic knowledge and must be able to handle the marketing campaign with ease. Who is PPC Manager? A PPC manager is responsible for the clients Google Read More …

The Top 5 Tools To Improve Mobile-First SEO Strategy

Mobile SEO Optimization Tips

Search specialist depends on tools to understand and monitor the activities that are more challenging. These tools help them to analyze the performance, observe the actions and come up with future strategies to tackle out the issues in different devices. With the growing popularity of smart phones, the list of tools develop even longer.  Marketing Specialist wonder which channels should be utilized to make strategy work for their business in smart phone keeping SEO in mind. Whereas everyone is waiting for the launch of Google’s mobile first index, search advertisers are targeting to capitalize on Read More …

How To Write Fascinating Messages For Bulk SMS Marketing

SMS or “Short Message Service” is one of the easiest, simplest, effective and trendiest advertising tool for businesses. Bulk SMS Marketing is the newest tendency of SMS marketing that is gaining lots of hype among new and well-organized organizations. Following are few prominent reasons that makes the SMS marketing more interesting: It doesn’t require AD copies Make sure the message should be executed on time Extremely cost efficient, even a start-ups, small business find it reasonable Mobile users find messages reliable Easy to measure the results At present, end number of people are using mobile Read More …

Facebook Takes Digitalization To New Level With Its Ads Tools

Facebook Takes Digitalization To New Level With Its Ads Tools

The model of digitalization has caught up with India. Several surveys globally have also confirmed this fact. The concept of globalization, changing landscape, developing technologies and supporting government policies have meant that the future in India is all about Digital. Digitalization is expected to create over 10 million jobs in India in near future in the fields of education, e-commerce, logistics, life sciences, banking, manufacturing, service sector, ITES, real estate, finance, retail, healthcare, diagnostics, etc. Though the influx of digital technology has brought in new job opportunities and helped scale up economies, it has come Read More …

Wondering What Might Be Slowing Your Website Performance And How To Fix It?

There can be a number of reasons that might cause your website to slow down but it is important to fix those errors as soon as possible to drive your viewers towards your website. A slow down site is a kind of fungus that can destroy the entire brand credibility.  Whether you have an online ecommerce store, blog, service based site or anything else; viewers must be able to connect within a second.  According to the stats, the conversion rates diminish rigorously as the loading speed of a website increases.  It is very crucial to Read More …